GrooveControl is a streetwear brand that endeavours to catapult art into the 21st century by changing the medium through which it is experienced - in short, by taking it to the street. We see our products as a fine line between time consuming visits to art galleries and exhibitions of yesteryear and the rapidly growing clickthroughs of today's internet culture. Our mission is to promote thought, stimulate conversation and (we hope) make the world a warmer place to live in
While this may seem a lofty ambition, suffice to say we at GrooveControl believe our art has a purpose. Whether its to uplift your spirit, melt your heart, provoke thought or challenge the status quo. We look at our clothes as an extension of your personality.
All artwork is original and has been created for GrooveControl. All GrooveControl t-shirts are made from high quality ultra soft combed 100% cotton and are printed digitally.